Home Marketing StrategyBrand PositioningTechnical CopywritingLinkedIn ManagementWebsites & Landing PagesMarketing ContentCommercial & Proposal Support About Process FAQ Contact Book a Discovery Call→

Technical Growth Consultancy

The marketing consultancy built for technical companies.

Engineering expertise deserves commercial success. We help technical companies attract customers, win funding, secure investment and grow internationally, through positioning, strategy and marketing that understands technology.

Book a Discovery Call See how we work

Working with engineering companies, manufacturers, startups and research institutes globally.

Trusted by

✓ Engineering companies✓ Manufacturers✓ Universities✓ Research organisations✓ Deep-tech startups✓ Innovation programmes
20+ yrsengineering leadership
£100m+projects supported
250+technical publications supported
15+countries across Europe & Asia

Why we exist

Most marketing agencies understand marketing. We understand engineering.

Manufacturing, research, innovation funding, and how technical buyers actually make decisions. Most technical companies are better than their marketing suggests: the engineering is sound, but the message is written for insiders and opportunities pass by quietly. We close the gap between what your company can do and what your market understands.

What we help you do

Outcomes, not a menu of services.

Grow
GROW

Build the strategy

Marketing strategy, brand positioning, commercialisation and go-to-market planning, aligned with commercial goals.

Marketing Strategy →
Brand Positioning →
Explain
EXPLAIN

Make the complex clear

Technical copywriting, capability statements and websites that decision-makers understand and act on.

Technical Copywriting →
Websites & Landing Pages →
Sell
SELL

Reach technical buyers

LinkedIn programmes, campaigns and marketing content that generate qualified conversations.

LinkedIn Management →
Marketing Content →
Win
WIN

Secure the opportunity

Proposal support, investor decks, funding applications and investment-readiness materials, the documents that decide outcomes.

Commercial & Proposal Support →

Not sure what you need?

That's normal. A discovery call will tell you, thirty minutes, no preparation, no obligation.

Book a call →

Clients

Built for businesses where the product takes explaining.

If your value is technical, specialised or hard to summarise in a sentence, that is exactly the work we do best.

Engineering companiesIndustrial manufacturersTechnology startupsResearch institutesUniversitiesInnovation centresGovernment-funded projectsProfessional servicesGrowing SMEs

Why engineers choose us

We are not a marketing company that learned engineering. We are engineers who learned marketing.

Unlike conventional agencies, we have worked inside engineering businesses, and it shows in everything we deliver.

Inside experience

We have worked inside engineering businesses, not just alongside them. We read the datasheet before we write the headline.

Research & funding

We have written successful research proposals and understand innovation funding, grants and university partnerships.

Industrial buying cycles

We know how technical buyers evaluate, who signs off, and how long it really takes, and we plan for it.

Technical sales

We understand technical sales, standards and specifications, so nothing we produce embarrasses your engineers.

Manufacturing fluency

Processes, tolerances, certifications, supply chains: the context most agencies have to have explained to them.

Investor literacy

We understand what investors need to see, and how to turn deep technology into a commercial story they act on.

Strategic before creative

Nothing is designed or written until we know why it exists and what it must achieve.

Long-term partnership

Most clients keep working with us because knowledge of their business compounds over time.

How we work

A straightforward path from conversation to results.

01

Discovery

We learn your business properly, what you do, who buys it and why, and where growth should come from.

02

Strategy

We define positioning, messaging and the communication approach, and the channels worth your investment.

03

Create

We produce the work: websites, copy, LinkedIn programmes, decks, proposals, reviewed for accuracy with your team.

04

Grow

Marketing isn't a launch; it's an operating rhythm. We monitor, refine and keep the programme moving.

Read about our process →

Case study

From complex technology to closed investment.

Challenge

A robotics company struggled to explain a highly technical product to investors. The engineering was exceptional; the story was not.

Approach

We repositioned the messaging, redesigned the pitch deck and clarified the commercial proposition, working directly with the founding team.

Outcome

Raised £2.5 million

in seed investment, with materials the team now uses across every commercial conversation.

Further case studies available on request. Client details shared under NDA where required.

How to engage us

Clear ways of working together.

PROJECT

Website or brand project

A defined engagement with a clear scope: positioning, messaging, website or collateral, delivered end to end.

RETAINER

Marketing retainer

Ongoing strategy, content and LinkedIn management, your marketing function, run to an operating rhythm.

SUPPORT

Proposal & funding support

On-call support for capability statements, bids, grant applications and investor materials, when outcomes matter.

EMBEDDED

Fractional Marketing Director

Senior commercial and marketing leadership inside your business, without the full-time cost.

Let's build something meaningful.

Whether you need strategic marketing guidance, stronger messaging or a high-converting website, we'd like to learn about your business. The first conversation is simply that: a conversation.

Book a Discovery Call

Not ready to talk? Request the free Engineering Marketing Scorecard, see how your marketing measures up.

Home / Services / Marketing Strategy

Marketing Strategy

Strategy that starts with commercial goals, not channels.

A marketing strategy is only useful if it changes what happens on Monday morning. We build practical, prioritised plans that connect your commercial objectives to specific marketing decisions, what to say, where to say it, and what to stop doing.

The problem we solve

Why this matters for technical businesses.

Many technical businesses market by accumulation: a website from one era, a brochure from another, social posts when someone has time. Activity without direction. The result is effort that never quite compounds. We replace accumulation with intent.

What's included

Every engagement is scoped to your situation.

  • Commercial and marketing objectives, made explicit and measurable
  • Audience and buyer analysis, who decides, who influences, what they need to hear
  • Competitive and market review
  • Channel strategy and prioritisation
  • Messaging framework
  • A phased action plan your team can actually execute
  • Measurement approach and review cadence

How we're different

The Melgan approach.

We don't hand over a deck and disappear. Strategy is written to be used, and we stay available to help you use it.

Ready to bring direction to your marketing?

Tell us about your business, a 30-minute discovery call, no preparation needed, no obligation.

Book a Discovery Call
Home / Services / Brand Positioning

Brand Positioning

A clear answer to why you, and not the alternative.

Positioning is the decision every other marketing decision depends on. We help you define where you sit in the market, articulate the value only you provide, and express it in language your buyers recognise as true.

The problem we solve

Why this matters for technical businesses.

When positioning is vague, everything downstream gets harder: the website says everything and lands nothing, proposals compete on price, and sales conversations start from zero every time. Sharp positioning makes you easier to choose.

What's included

Every engagement is scoped to your situation.

  • Positioning audit, how you're currently perceived versus how you intend to be
  • Market and competitor mapping
  • Value proposition development
  • Messaging hierarchy, from one-line answer to full narrative
  • Tone of voice principles
  • A positioning document your whole team can work from

How we're different

The Melgan approach.

We test positioning against the hardest audience: sceptical technical buyers. If it wouldn't survive a procurement meeting, it doesn't ship.

Find the position only you can hold.

Tell us about your business, a 30-minute discovery call, no preparation needed, no obligation.

Book a Discovery Call
Home / Services / Technical Copywriting

Technical Copywriting

Complex work, clearly told.

Somewhere between the specification and the sale, meaning gets lost. We translate engineering, science and technology into writing that respects the subject and moves the reader, without diluting accuracy or drifting into jargon.

The problem we solve

Why this matters for technical businesses.

Technical content usually fails in one of two directions: written by engineers, it's accurate but impenetrable; written by generalist copywriters, it's readable but wrong. We work in the narrow space where both accuracy and clarity survive.

What's included

Every engagement is scoped to your situation.

  • Website copy
  • Brochures and capability statements
  • Company profiles
  • White papers
  • Case studies
  • Research summaries
  • LinkedIn articles
  • Grant and funding communications

How we're different

The Melgan approach.

We interview your engineers and read your source material, papers, drawings, standards, before writing a word. Every draft is reviewed against the technical facts, then against the commercial goal.

Give your best work the writing it deserves.

Tell us about your business, a 30-minute discovery call, no preparation needed, no obligation.

Book a Discovery Call
Home / Services / LinkedIn Management

LinkedIn Management

Where your next client is already reading.

For B2B technical businesses, LinkedIn is the one channel where decision-makers actively pay attention. We build considered, consistent presence, for companies and their leaders, that earns trust before the first meeting.

The problem we solve

Why this matters for technical businesses.

Most company pages post announcements nobody reads, while the executives with real insight post nothing at all. The credibility is in the building; it just isn't visible.

What's included

Every engagement is scoped to your situation.

  • Executive profile development for founders and directors
  • Company page strategy and management
  • Thought leadership, written with your leaders, in their voice
  • Editorial calendars and content planning
  • Organic growth strategy
  • Engagement approach and monthly performance reviews

How we're different

The Melgan approach.

No engagement-bait, no recycled platitudes. Every post carries a genuine point of view drawn from your actual expertise, because that is what technical audiences respond to.

Build a presence worth following.

Tell us about your business, a 30-minute discovery call, no preparation needed, no obligation.

Book a Discovery Call
Home / Services / Websites & Landing Pages

Websites & Landing Pages

Websites that explain, persuade and convert.

Your website is the first technical due diligence most buyers ever do on you. We design and build modern websites, and the messaging inside them, engineered around one outcome: qualified enquiries.

The problem we solve

Why this matters for technical businesses.

Technical company websites tend to be either an online brochure that hasn't changed since 2018, or a redesign that looks contemporary but says nothing. Design and message have to be built together.

What's included

Every engagement is scoped to your situation.

  • Modern website design and build
  • Landing pages for campaigns, products and funding programmes
  • Full website copywriting
  • SEO-focused content structure
  • Conversion-focused messaging and page architecture
  • User experience and enquiry-path optimisation

How we're different

The Melgan approach.

Copy first, design second. The message determines the layout, not the other way around. And your team can update content without a developer.

Make your website your best salesperson.

Tell us about your business, a 30-minute discovery call, no preparation needed, no obligation.

Book a Discovery Call
Home / Services / Marketing Content

Marketing Content

A steady supply of content, produced with precision.

Consistency is what most marketing lacks, not ideas. We produce the ongoing content a growing technical business needs, to a standard your engineers won't wince at.

The problem we solve

Why this matters for technical businesses.

One voice, many formats. We operate from your messaging framework, so every asset, from a LinkedIn post to a launch campaign, sounds like the same company.

What's included

Every engagement is scoped to your situation.

  • Social media content
  • Email campaigns
  • Presentation decks
  • Sales collateral
  • Product launch materials
  • Campaign assets
  • Infographics and visual explainers

How we're different

The Melgan approach.

We operate from your messaging framework, so every asset sounds like the same company, one voice, many formats.

Keep your marketing moving.

Tell us about your business, a 30-minute discovery call, no preparation needed, no obligation.

Book a Discovery Call
Home / Services / Commercial & Proposal Support

Commercial & Proposal Support

The documents that win the work.

Some of the highest-stakes writing in your business never appears on your website: the capability statement, the pitch deck, the funding proposal. We make sure the documents that decide outcomes are your strongest.

The problem we solve

Why this matters for technical businesses.

Proposals are usually assembled under deadline pressure from fragments of old documents. The thinking is sound; the presentation undersells it. We give you commercial documents built deliberately, argued clearly, structured for evaluators, designed to be believed.

What's included

Every engagement is scoped to your situation.

  • Capability statements
  • Company profiles
  • Pitch and investor decks
  • Funding and grant support materials
  • Commercial presentations
  • Business documents and partner communications

How we're different

The Melgan approach.

We think like the person scoring the document. Every section answers a question an evaluator, investor or procurement panel is actually asking.

"Our capability statement used to be a formality. Melgan rebuilt it into a document that wins us shortlists. Attention to detail throughout was exceptional."

Business Development DirectorMeridian Industrial Systems

Put your strongest case forward.

Tell us about your business, a 30-minute discovery call, no preparation needed, no obligation.

Book a Discovery Call

About

A consultancy built for the businesses agencies don't understand.

We read the research paper and write the pitch deck.

Melgan Innovace is a boutique technical growth consultancy working with clients globally. We support engineering companies, industrial manufacturers, technology startups, research organisations and SMEs, businesses whose value is real, technical and harder to communicate than it should be.

We started on a simple observation: the companies doing the most substantial work often have the least effective marketing. Not because they don't care, because most marketing support isn't built for them. Generalist agencies simplify until the meaning is gone. Internal teams are stretched across everything. And the language of the lab or the factory floor rarely survives the journey to the boardroom.

We sit in the middle of that problem. We're comfortable with the technical material, and we're rigorous about the commercial outcome.

We keep the practice deliberately small. Senior people do the work; nothing is handed down a chain of juniors. We take on a limited number of clients so each one gets genuine attention, and we prefer long relationships to one-off projects, because the more we understand your business, the better the work becomes.

Clarity is a competitive advantage.The company that explains itself best wins a disproportionate share of trust.
Marketing should answer to commercial goals.If it doesn't move an enquiry, a partnership or a sale closer, we question why it exists.
Respect the audience's intelligence.Technical buyers don't need dumbing down. They need clarity, evidence and a reason to act.
Details carry credibility.Small errors cost large trust. We sweat the small things because your buyers do.

Who we are

Engineers first. Marketers second. That order matters.

Melgan Innovace was founded by [founder name], [an engineer with 20+ years of leadership experience across industrial and research organisations]. Before founding the consultancy, [he/she] [held senior engineering and commercial roles, directed funded research programmes, and led technology commercialisation projects across Europe and Asia].

That background is the practice's foundation. We have written successful research proposals, sat in industrial buying decisions, presented to investors and worked with universities, standards bodies and innovation programmes. When we advise on positioning or write your white paper, it comes from experience inside businesses like yours, not from a marketing textbook.

Engineering leadership.[20+ years across industrial, research and deep-tech organisations.]
Research & funding record.[Successful grant applications and funded programmes worth £Xm+.]
International delivery.[Projects delivered across Europe and Asia, in X+ countries.]
Professional standing.[Memberships, chartered status, awards and publications.]

If that sounds like the partner you've been looking for, we should talk.

Book a 30-minute discovery call, no preparation needed, no obligation.

Book a Discovery Call

Process

How we work.

No black boxes, no mystique. Our process is deliberately simple, four stages, each with clear outputs, each building on the last.

01

Discovery

Understand before advising. We learn your business properly: what you make or do, who buys it and why, where growth should come from, and what has and hasn't worked before, through structured conversations with your leadership and technical teams, a review of your materials, and market research.

You get: a shared, written understanding of your situation and objectives, the foundation everything else is built on.
02

Strategy

Decide what to say, to whom, and why it will work. We develop your positioning, messaging and communication approach: where you sit in the market, the value proposition that differentiates you, and the channels worth your investment.

You get: a practical strategy document, positioning, messaging framework and prioritised plan, written to be used, not filed.
03

Create

Turn strategy into assets. We produce the work: websites, copy, LinkedIn programmes, decks, proposals, campaigns. Everything is created against the strategy, reviewed for technical accuracy with your team, and finished to a standard that reflects the quality of your business.

You get: marketing assets designed for clarity and impact, delivered on schedule, ready to deploy.
04

Grow

Improve continuously. Marketing isn't a launch; it's an operating rhythm. We monitor what's working, refine what isn't, and keep the programme moving, as an ongoing partner or on a cadence that suits you.

You get: regular reviews, honest reporting and a partner who accumulates knowledge of your business over time.

Engagements are flexible: some clients need one stage, most benefit from all four. We'll recommend the shape that fits, including when the honest answer is that you need less than you think.

Let's build something meaningful.

Whether you need strategic marketing guidance, stronger messaging or a high-converting website, we'd like to learn about your business. The first conversation is simply that: a conversation.

Book a Discovery Call

Contact

Let's build something meaningful.

Whether you need strategic marketing guidance, stronger messaging or a high-converting website, we'd like to learn about your business. Tell us a little below, or book a call directly, whichever is easier.

We reply within one working day. Your details stay with us, no lists, no spam.

FAQ

Common questions.

No, we're a consultancy. Agencies sell deliverables; we start with your commercial goals and work backwards to what's actually needed. Sometimes that's a full programme; sometimes it's a positioning document and three months of focused work.

That's precisely our specialism. We work almost exclusively with engineering, industrial, research and technology organisations, and we do the homework, reading your papers, specifications and reports before we write anything. Your engineers review our drafts for accuracy.

No. Our clients range from funded startups and university spin-outs to established manufacturers. What they share isn't size, it's technical substance and the ambition to grow.

Three broad shapes: defined projects (a website, a positioning exercise, a proposal), monthly retainers (ongoing content, LinkedIn, marketing management), and embedded support (acting as your marketing function). Most relationships start with a project and grow from there.

It depends on scope, so we won't pretend otherwise, but we're transparent early. After a discovery call we'll give you a clear proposal with fixed pricing before any commitment. No open-ended billing.

Yes, and it often works best that way. We bring the strategy and specialist technical writing; your team keeps the day-to-day moving. We're an extension, not a replacement.

Yes. We work with engineering and technology companies globally, and have delivered projects across Europe and Asia. Our process is built for remote collaboration, so distance has never limited the quality of the work or the relationship. Reach us any time at info@melganinnovace.com.

Thirty minutes, mostly us listening. You tell us about your business and what's prompting the conversation; we ask questions and give you an honest view of whether and how we can help. There's no pitch and no obligation.

Still have a question?

Ask it on a discovery call, or email us, we reply within one working day.

Book a Discovery Call